If you’ve ever ask yourself this question, it’s clear that you ne to set up an to sell products. You may have done some research on existing e-commerce platforms and suddenly found yourself fac with the dilemma: WooCommerce or Prestashop ? If this is your case, we are going to try to help you find your answer. Because there is no clear winner, both platforms are great and the answer depends on the nature of your online business and the functionality of your store.
Prestashop is an older platform (2007 approx.), which has establish itself as one of the best options today. On the other hand, WooCommerce is a plugin that is a relatively new platform (2011 approx.), but it has arriv with a bang and with the clear intention of positioning itself at the top. Below we show you a graph with the evolution of the search volume that both platforms have had.
Comparing WooCommerce vs Prestashop
In order for your online business to fit into either of these two options, it is advisable to know and test them beforehand. Both have online examples that you can “fiddle around” with to assess their functions. As much as we tell you here, you should consider doing this work to confirm and reaffirm your final decision.
You also have to be very clear that these are solutions with a very defin functionality, and that although there are plugins and extensions to expand functionality, there is always the possibility that your nes do not fit within their possibilities and that your business idea, instead of a standard store, requires a custom development. Therefore, we insist again, it is advisable to try them before deciding.
WooCommerce vs Prestashop – Comparison by Aspects
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Prestashop vs WooCommerce?
WooCommerce is a platform that is built on WordPress, so in the content management and structuring section, this platform has no rival. Prestashop has a CMS section to create your information pages, but with very very limit options. The ease that WordPress has to manage content with numerous plugins that allow you to create custom fields, your own post typologies and the simplicity of its operation make it a very favorable point. Without a doubt, if in addition to an online store, you ne to manage a lot of content, WooCommerce is your choice .
Product catalog management
In this section of the comparison between Prestashop and WooCommerce , both platforms offer a fairly comfortable management interface for managing products, all their data and photos. And both also have the possibility of cyprus phone number by data performing a mass upload of products through an Excel file. Perhaps the only difference is the essence of both platforms. PrestaShop has been design from the beginning to be an online store, so the focus is clearly defin to facilitate the upload of products . On the contrary, WooCommerce starts from the WordPress interface, and adapts it to be able to manage a type of post that in this case would be products.
The main difference is that for Prestashop there are few modules or plugins develop to optimize ON PAGE SEO and most of them are paid . It is true that category and product pages usually come optimiz for SEO, however, the CMS or static content pages that we can develop with Prestashop are a bit limit and will not help too much with positioning. On the contrary, in WordPress we can find hundrs of plugins that allow you to optimize almost any aspect with respect to ON PAGE SEO . In addition, to boost the organic positioning of your online store, it is highly recommend to install and configure a blog under the same domain, a very easy functionality to implement in WooCommerce as it is integrat under the WordPress platform.
Packs, combinations and virtual products
We have a tie again in this section . Both platforms allow the creation of packs (grouping of several products), as well as the creation of combinations (products with variants of sizes and colors, for example). They also offer the possibility of selling virtual products, that is, products that as soon as you complete the payment you get a downloadable product, reemable code, etc. This functionality is ideal for the creation of platforms for renting hotel rooms, buying event tickets, etc.
Suppliers
If you ne or want to manage your product suppliers, then Prestashop is the best option . As we have said before, Prestashop was born as an online store, so it contains this essential functionality if you want your store to uae phone number be scalable. Not only does it allow you to create labels, but also the same suppliers can access the store and review pending orders to be collect, etc. On the contrary, WooCommerce only allows you to install a plugin to create labels and depends largely on the logistics providers who have creat these developments to be able to be integrat. Therefore, if you foresee mium/long-term growth and want to have the logistics section well ti up, the best option is undoubtly Prestashop .
Stock and warehouses
Both platforms allow you to keep a simple stock control, so that the products are only for sale if you have units. This functionality is optional, and can be disabl to simulate an infinite stock if you do not have stock problems. Prestashop also has a more advanc stock control option , in which you can define several warehouses, receive alerts if the stock of a product is ruc, and many more options.
Statistics
WooCommerce offers you basic statistics where you can see at a glance the sales you have had, their evolution, the products that have sold the most, sales per month and some other options. Prestashop in this sense is more complete and has many more statistics and options to extract information from both the orders made and the shopping carts that were left unfill. Although it is true, the best option is to include some more advanc analytics software that allows us to make decisions with the largest possible amount of data. That is why, without a doubt, we recommend the inclusion of the Google Analytics 4 code and the advanc e-commerce measurement. This will allow us to create the conversion funnel and obtain much more specific information about the user.
