Web analytics is the study and analysis of data generated by a What is website, with the aim of obtaining information about its performance and user experience. Specific tools collect data such as visits, conversions and user behaviour. This allows for improved marketing strategies, optimised campaigns and strategic decisions based on […]
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The world of digital marketing Differences cannot be understood today without these two strategies (or set of techniques). A long time ago, the use of search engines had nothing to do with marketing; they were simply tools us to try to find information on a topic. They were focus solely on satisfying […]
Email Material The Benefits of Meditation and How to Get Started Meditation, a practice that involves focusing the mind and calming the body, has been gaining popularity for its numerous benefits. From stress reduction to improved focus, meditation offers a holistic approach to well-being. Here’s a guide to understanding the […]
How to Generate Leads Through Content Marketing In today’s digital age, content marketing has become a crucial strategy for businesses looking to attract and retain customers. One of the main goals of content marketing is to generate leads – potential customers who have shown interest in your products or services. […]
Email Library Challenge: The beauty brand wanted to create a more engaging and frictionless shopping experience for its target audience, going beyond traditional static product showcases and video content. Recognizing the power of influencer campaigns, the brand aimed to develop an interactive video format that would engage its audience and […]
and they’ve got some great visualization tools that allow you to get a picture of not just who’s entering the landing page or entering your product page from a specific ad . but to find out which ads culminate in the most conversions at the end of the funnel . […]
you might also be interested in that.” So you’re speaking directly to what someone’s already shown an interest in . whether just at the micro level − “I’m just browsing” − or especially at the . “I’ve purchased this . and now . as we all know . I’m much […]
relevant . bringing those two together. Dan Levy: Targeted and relevant − how do you make that into one word Aaron Orendorff: Oh . you want me to start mashing this up Yeah. Dan Levy: “Trelevant” I don’t know. Aaron Orendorff: “Trelevant” I have no idea. Dan Levy: So […]
the highest converting articles on your site And then it uses that as essentially a popup at the bottom. When somebody’s read the article and scrolled through . they’re most likely to then commit if they spent that sort of time on it. So those are the three that […]
what are the most important things to keep in mind when designing those responsive ads for mobile Aaron Orendorff: Oh . this is gonna sound so basic . which is great right because it’s those simple lessons that we have to return to over and over again . things […]
