If you want to define a brand strategy within your company, it is time to consider building a brandbook It can be simple and include the basic functions of your brand, or you can be more detailed and include corporate identity lines or other technical and communication aspects.The brandbook or […]
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Among the products that have had the greatest impact on your life are probably. Therefore those that have been the result of the association between two brands. Therefore or as it is known in marketing. Therefore cobranding .From delicious ice creams produced by McDonald’s partnership with Oreo or Hershey’s. Therefore […]
There are many ways to grow your business. Therefore and market diversification is one of the most effective.With all the risks involved, market diversification has the potential to increase your company’s reach, reputation and sales.Although this is a strategy for companies that are currently stable, if your organization currently has […]
