Email marketing is an important factor in B2B communication. However, it only has the desired effect if the mailings reach the recipient safely. Increasing delivery rates There are a few hurdles that need to be overcome here. Andrea Scheck from our partner Inxmail explains how B2B companies can increase their delivery rates in the future.
There are a variety of reasons why mailings end up in the spam filter. To prevent this from happening, compliance with the guidelines for legally compliant email marketing and a high reputation are of key importance. The following points should be taken into account.
1. Use of a self-constructed address distribution list in the double opt-in procedure
The safest option for a legally compliant mailing accurate mobile phone number list list is to set it up yourself. This requires a newsletter registration using the double opt-in procedure and corresponds to the current industry standard. After filling out the registration form, the recipient receives a confirmation email in which they must confirm the registration again by clicking on a link.
Increasing delivery rates Only with this renewed confirmation does the consent become effective and the recipient is registered on the mailing list. This prevents unauthorized persons from registering with a foreign email address. It also prevents recipient addresses with spelling errors from ending up on the mailing list and unnecessary bounces (automatic error messages) are prevented.
As a sender, do not use purchased email addresses. Increasing delivery rates These often contain so-called spam trap addresses, which are deliberately created by email providers as spam traps. It is also against the GDPR to send emails to recipients without their express consent.
2. Use of a simple newsletter unsubscribe
In contrast to the double opt-in process when registering, unsubscribing should be very simple. A complicated unsubscription process will always how an old subscriber base is killing email newsletters, domain, and reputation. result in the recipient clicking the spam button in their email client. The more often this happens, the greater the loss of reputation, which has a negative impact on the delivery rate.
Create mailings without spam-suspected content
Spam filters analyze the content of emails and then decide whether they are spam or not. If the spam filter detects suspicious content in the email, it is sorted out and automatically placed in a spam folder. When creating mailings, you should therefore pay attention to the following:
- Avoid spam-suspicious terms such as “free”, “special offer”, “chance to win”, etc.
- More text than pictures
- No sequences of punctuation or capital letters in the subject
Another point that should not be china business directory underestimated is the relevance of the content. Only if the recipient feels addressed by the content will he open the mailing and not use the spam button. This in turn increases the sender’s reputation.