How hospitality can get better at SEO
Hospitality hasn’t been the quickest industry to integrate search marketing as a core business strategy. Yet, it was SEO that […]
Hospitality hasn’t been the quickest industry to integrate search marketing as a core business strategy. Yet, it was SEO that […]
Change always takes some time to get used but the big question is whether the New Merchant Experience makes it
Too many hospitality brands have overlooked search optimisation as a core business strategy. However, the search for eateries overwhelmingly starts
Google’s latest update to business profile management comes in the shape of its New Merchant Experience (NMX). This
There are almost 170k charities in England and Wales with a total annual turnover of just under £48bn. 80% of
In December 2022! Google quietly updated its quality rater guidelines! adding another “E” to its E-A-T acronym. Now!
A key message in Google’s quality rater guidelines is that trust is the most important factor in the E-E-A-T
Google’s search quality rating guidelines (PDF) are available for anyone to view. The updated version includes a section breaking down the new
Positive reviews are one of your biggest assets in winning customers in local search. Google puts review scores centre stage
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