In the business world, telemarketing and telesales are often used interchangeably, but they are distinct functions with different objectives. And methodologies. Understanding the difference between these two can help businesses optimize their sales strategies and improve customer relations. Telemarketing refers to the broad process Of reaching out to potential customers […]
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Telemarketing is a method of direct marketing where sales representatives use the telephone to reach potential or existing customers to promote products or services. This marketing technique involves both outbound and inbound calls. Outbound telemarketing occurs when sales agents initiate calls to prospective customers, aiming to generate leads, make sales, […]
