Anyone who is going to launch an online business faces the problem of choosing an engine for their online store. In simple terms, the engine (platform/CMS) is the basis of any site, with the help of which it works, like an engine in a car. On the one hand, a wide range of platforms simplifies the choice, but on the other hand, it is difficult to choose the one that is 100% suitable for your store. We will not dwell on each of the existing engines.
In this article I will tell you about the advantages of creating an online store on the CMS “Magento” , which is gaining momentum due to its simplicity and high reliability at the same time.
1 Focus on e-commerce
Magento will be an ideal solution for those engaged in online trading. After all, the capabilities of this engine can satisfy almost any desires of the owner of an online store. Developing an online store on Magento will be an excellent solution, because this CMS initially has an extensive list of functions that programmers will not have to “tweak” – everything is already ready. And this means that the costs here are minimal. Automated product catalog overseas data management. Among the functions available by default, such useful options as: step-by-step filtering, grouping into sets, recently viewed and added products, delivery modules, baskets, payments, reviews and recommendations.
2 Search Engine Optimization
Magento will help you quickly bring your online store to the top of search engines, thanks to the friendly attitude of search engines to this platform. Automated settings independently create an XML sitemap required for search robots. Of course, all this has a positive effect on site traffic and increased sales.
3 Marketing Tools
The Magento platform will become a loyal friend in developing and conducting marketing activities. Discounts, coupons, bestsellers, new products and various promotion options – all this will help increase the average check and involve in repeat sales.
4 Analytics and reporting
Magento includes a full set of reporting tools, allowing you to make the necessary adjustments based on customer needs:
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- RSS feed for what the best rops do differently new orders
- Tax report
- Report on items in the cart that were not paid for
- Most Viewed Products Report
- Feedback Report
- Top clients by order amount and number
- Discount Coupon Report
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5 Catalog Features
Flexible template management system makes a convenient site with full customization. Comparisons, reviews, ratings and multi-level navigation allow customers to find the product they are looking for. System catalog management includes:
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- Approving, editing and america email list deleting product tags
- Virtual goods
- Personalized Products – Monogram Text Upload
- Manage graphic images with automatic resizing
- Ability to redirect search results.
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