More than 61 million companies have a LinkedIn profile! but not all of them are able to take advantage of it. However! marketing professionals rank this social network as the third most important ! only behind Facebook and special database Instagram. This means that! if you know how to use it to your advantage! LinkedIn can become a great platform for your brand.
Do you want to know the keys to increasing your presence on the platform and improving your results on it? Here we tell you how to take your company’s LinkedIn marketing to the next level.
Why do marketing on LinkedIn?
As we have already mentioned! this social network is considered by professionals to be one of the best for developing a digital marketing strategy. But why? What is behind this statement? We will tell you some of the reasons with data.
- LinkedIn is super effective for generating leads ! with 40% of B2B marketers saying that this channel is the most effective for getting high-quality leads. Not only that! these experts also claim that conversion rates are up to two times higher on this social network .
- It is a very good tool for working on the corporate image of the brand! because according to the data! the brands that advertise on the platform are seen as more professional ! more intelligent! more respectable and of higher quality.
- Purchase intent can be improved by up to 33% by advertising on the platform.
How to do digital marketing on LinkedIn
If you also want to be one of those companies that achieves good results on this social network! pay close attention to the following recommendations. If you apply them! the chances of your LinkedIn marketing strategy being successful will increase exponentially.
1. Create a company page and set up your profile
This is without a doubt the essential increase your online store sales with Paid traffic step to have a presence on the platform and boost your marketing strategy on LinkedIn.
If you have already done so! we encourage you to optimize your page as much as possible by completing all the information 9 Idea s ukraine business directory to Improve that the platform allows you to fill out.
If! on the other hand! you don’t have a company page yet! it’s as easy as logging into your personal profile and clicking on the icon at the top called “For Business” . A tab will open where! at the bottom! there is the option “Create a company page” . Click on it and then on the first of the three options presented to you called “Company” .
Next! fill in all the information requested. Something we recommend to increase your visibility is to select some keywords that you want to rank for and include them in both the “Slogan” and “Name” sections. This way! when someone enters these words into the social network search engine! your company will appear as a result! among other options! thus increasing your visibility and chances of engagement and conversion .