Nike doesn’t just tell its own story:
the pany is also very passionate about giving others a voice. Everyone has their own voice. Everyone has a story. Nike’s video story isn’t about the product, it’s about their global mission: to resonate with people, appeal to emotion, and show how the brand can make your dreams e true.
They don’t even mention the
brand name in their ads, e on ! “. 4) Add an element of surprise Let’s re Guyana Email List iew the dictionary. “or surprising quality of something .” Like a purple cow in an Alpine meadow, — give you five seconds to name the brand here! — or a giant panda terrorizing people in markets, offices, or anywhere they don’t want to eat panda cheese.
Or Ned Stark was killed in the firs
t season of the world-famous series… I’m sorry, it just takes a Your Command Center for Outbound Success weight off my heart. But no matter what surprise element you choose, keep it creative and make sure it’s relevant to your brand . Most people are still waiting for a surprise when they watch or listen to a story, just like they did when their mom or dad read them a bedtime fairy tale as a child.
That golden element of ” awww
wow ” or ” wtf ?” is what gets viewers to take a closer look at your video and pay attention to your message. 5) Follow Sometimes details help establish a context. However, the sheer amount of detail can leave the viewer disoriented, confused, frustrated, and ultimately lost in the story.
A person’s brain is lazy and has
about 200 cognitive biases to protect itself. Too much information The world around us is too plicated It is imperative Have to remember a lot of things For all this, 85% of people think they are less biased than others. (Sadly, they were wrong.) Show them where the focus is by arranging the visuals of your video story in the right way.
Simple Tips for Making
our Videos Look More Professional 12 Simple Tips to Make Your Videos Look More Professional First, understand the rule of thirds. Frame your v