Trigger emotions through visual ponents
\Show your USP , don’t tell it. Use your background to attract people. They need to know what happens to your video story with the sound turned off. Brands that have been around for a long time are the best at leveraging this technique.
To name a few, Apple’s video
announcing the launch of the iPhone 6s contained no text but visually demonstrated the advanced features of the new device.
especially Your tools here are colors, fonts, filters, and the overall env Togo Email List ironment you create in your video to translate the message .
Sound is important here too, but
viewers can still understand the story behind it when watc Black Ops Cold War for PS4 hing this video in silent mode. Or, take a look at GoPro’s video stories. The creator did not tell about the GoPro situation here. They don’t show the camera, they don’t talk about its features, they don’t even mention the brand here.
No publicity, just a wonderful
story that everyone will remember: holistic, structured in three acts , a classic of storytelling… …but show how their product can provide benefits. 2) Let the colors speak In the absence of text, consider using other ponents to convey your message to your audience. context,
Background music is also important
here. (So we don’t need to hear words or see the black barrel on Darth Vader’s head to understand his arrival, do we? The Imperial March says it all). Storytelling in 2019 However, you can use this black barrel in your videos because most people associate it with evil and power. Similar to regular black.
That’s what background is for. NB!
Consider your audience demographics and cultural background when choosing a backdrop for your video story. What works for Baby Boomers won’t work for Millennials, and what appeals to Americans won’t impress the Chinese. You already understand, right? Here, color is your most powerful weapon. As you know, each color conveys a specific message, and brands use color psychology to reflect their positioning.
