Since its launch in May 2017 . Quora Ads has continued to incorporate new features to become an increasingly interesting option for marketers.
Its latest innovation is cost-per-thousand (CPM) bidding, an ideal option for advertisers looking to run advertising campaigns based on awareness and reach.
Quora Ads allows you to use CPM bidding to buy ads
First of all, to start an advertising campaign on Quora Ads, you just need to follow these 3 simple points:
The advertising platform offers various ad
Formats and different ways to segment audiences, so you can create highly engaging ads that are shown to the desired target audience.
Choose your budget and launch your campaign . Quora Ads Special Database different types of bidding to optimize and monitor the performance of your campaigns, while keeping your spending under constant control.
Targeting options in Quora Ads
Quora is a platform based on questions and answers on all kinds of topics, so it is very likely that you will find content and users relevant to your brand. It has a base of 300 million active users per month, very close to the figures of Twitter and above those of Pinterest. All this makes Quora Ads a very interesting platform for marketers looking to diversify their social ads strategy.
Following the addition
CPM bidding to its advertising offering, Quora Ads now has three different targeting options depending on the advertiser’s objectives:
CPM (cost per thousand)
The advertiser pays for the number of ad impressions, setting the maximum amount they are willing to pay for 1000 impressions on Quora. Quora Ads recommends this option for branding-based campaigns, for example, launching new products, services, or events.
CPC (cost per click)
This option follows the classic online advertising model, where the advertiser only pays when users click on their ad. This makes it easier to link costs to ad performance and justify the return on investment.
CPA (Cost Per Acquisition) –
The most sophisticated option, where the system optimizes ad management to How to Build Telemarketing service the highest possible number of conversions. Although it requires the advertiser to set a maximum cost per acquisition, payment is calculated per thousand impressions. For this option to work properly, the Quora pixel must be installed on the advertiser’s website.
More Quora Ads news and features
Although a late entrant into the social media advertising market, Quora Ads has wasted no time in adding features to its platform. Here are some of the highlights from the past year:
