Google Ads is probably the most complete online advertising platform out there, thanks to its vast number of options. As such, it is suit to most businesses and objectives for reaching potential customers.
In this article I am going to discuss the different types of Google Ads campaigns that we can work with (updat in June: types of Google Ads campaigns 2023), so that you can better understand their segmentation possibilities and can choose the type of campaign that best suits you and the possibilities of this tool.
Types of Ads in Google Ads: Search and Display
When we advertise with Google Ads we can advertise on two major networks, search and display:
This is call because it integrates both the Google search engine and its search partners , which are portals that integrate its search engine, or properties such as Google Maps, Google Shopping, Google Images or YouTube where ads appear when you do a search. We can also include the Google Play mobile application platform within this network, since we can also advertise our app on it for people who are looking for a mobile application.
In short, we have the possibility of reaching users when they perform a search, which is more direct, since a user when searching for something is more receptive to advertising than when they are browsing. We will see that we have different types of Google Ads campaigns for the search engine.
The display network
The phone number list is about using the database to grow their business. Work Function Email List Currently 95% of businesses phone number list ne phone number lists to ensure rapid growth and smooth workflow. Your business nes to think about storage so your level contact list is a success formula for your business, phone number list databases have quality to help end users. With a 95% accuracy guarantee for worldwide communication.
Can reach more than 90% of Internet users
Through the display we can impact users who do not know about our products or services and who do not search for us either, but we can also reach, using remarketing techniques, users who have previously visit us (performing or not some valuable action for us), who have download our application or who have seen one of our videos, thereby generating new opportunities for acquisition.
Google Ads: Types of campaigns
Below, I will break down the different types of Google Ads advertising campaigns that we currently have costa-rica phone number by data available in 2023. Choose the ones that best meet your business objectives for your project and, if you have enough budget, be sure to try different types of Google Ads . The results may surprise you.
1. Search campaigns (standard) with text ads in search results
Popularity
They are undoubtly the most well-known and widely us Google Ads campaigns in the world.
Goals
- Multipurpose, although we mainly recommend them to get sales and leads (sales opportunities), as they are the most direct response.
- For local businesses, they can be the main option if the service or product you want to advertise is well-known and sought after.
- They can also be us to generate some moderately qualifi traffic, but they will generally be expensive for this.
- And, of course, they are useful and necessary to protect or strengthen our brand against competitors who dare to advertise for it.
Using multi-line text ads in different formats, we display our products and services on the Google search engine, the search partner network (web pages where there are Google search engines) and properties such as Google Maps when users perform searches with words or phrases that we indicate.
Ads can include various titles and descriptions, a visual URL indicating the domain to be reach, and very diverse ad extensions or additions, such as the business’s physical address, promotions, list of services, prices, telephone number, etc. It is also possible to display a featur image next to the ad text.
Up to 7 ads of this type can appear on each results page in the Google search engine, a maximum of 4 in the top area and a maximum of 3 in the bottom area.
Types of Advertising in Google Ads
There is also a variant of this type of ad where, bas on the web and specifying a general description, the ad title is automatically uae phone number generat according to the search and the destination page. These are known as dynamic search ads ( DSA ), although they are actually also integrat into this same campaign category.
You pay for each click receiv on the ad
Through a real-time auction and bidding system, according to the maximum bid establish by each advertiser and the quality level calculat for that ad, the search and the destination page (if you want to know more about
Product listing search campaigns
- High competition. Nowadays, a large number of searches are subject to strong competition, with many advertisers bidding for them, which results in increasingly high costs per click and a decrease in conversion rates and profitability. For this reason, it is recommend to have a thorough knowlge of the Google Ads platform, understanding all the factors that are includ in the ranking of this type of campaign. If you do not have a person specializ in the organization, it is advisable to delegate the management to an agency or professional.
