Why connect multiple strategies within one campaign

Why connect multiple After this, the same window will appear in front of you, where you can configure the settings of the second strategy.

To set different settings for one strategy for one campaign. For example, the collected data on the campaign show that within the framework of the strategy “Achieving the optimal position” from 9.00 to 18.00 the ad is held in the optimal 20th position with a CPM equal to 500 rubles, and from 18.00 to 9.00 to hold the optimal position it is enough to set the CPM at 300 rubles. Therefore, you can set up two identical strategies with different CPMs taking into account the time factor.

To use two different strategies in one campaign. For example, from 9:00 to 18:00, the campaign works more effectively with the strategy “Reaching the optimal position”, and from 18:00 until the morning it is better to connect the strategy “Impressions at the maximum rate”.

How to Set Up Bidding for an Auction Campaign

In the new VB.Promotion account, you can choose only two types of campaigns – automatic and “Auction”:

In the PromoPult tool, you can connect autobidding for women database the “Auction” campaign type, which was previously called “Search + Catalog”. This type of advertising allows you to promote product cards only in Wildberries search. Two strategies are available for search campaigns – “Position retention” and “Maximum position”.

Position Holding Strategy

To maintain certain card display positions in search results when the maximum CPM size is limited, enable the “Position Maintenance” strategy.

To set up this strategy:

• please indicate the desired position;
• Set the maximum CPM rate yourself or use the recommended one.

Next, set up tactics. Select the system’s operating algorithm for cases when it is not possible to hold the desired position.

There may be three options here:

• Take the highest possible position at the maximum bid.
• Stop the ad and resume it when the bid is sufficient.
• Stop advertising without resuming its work.

The last step of the setup is to set the time interval for sfc scannow not working in windows 11 the strategy to work. Here you specify the hours of display and days of the week.

Strategy “Maximum Position”

If you want to maintain the highest possible product card jiangsu mobile phone number list positions in WB search, choose the “Maximum Position” strategy.

In the settings of this strategy, you only need to specify the maximum CPM rate and set the time interval for work.

Just like for auto campaigns, for Auction campaigns you can set up to 10 strategies within a single campaign.