Features of Buyers at the Masters Fair are not looking for products stamped out in hundreds of copies, but something special and exclusive. They carefully select the product, study the seller’s assortment and often return to him for repeat purchases. Acquaintance with the store often occurs through materials posted on the blog. Therefore, it is important for buyers to see a developed personal brand.
Communication on the site
Features of There are regular visitors at the Masters Fair who communicate with each other. Moreover, the reviews of hand-made products are almost always positive and warm, and the ratings are high.
Content Marketing on the Site
Sellers can blog at the Crafts Fair. This is done so that craftsmen can convey to buyers the value of their work, tell more about the process of creating the product and what inspired them. Buyers of exclusive handmade goods are interested in learning more about the person who makes them and how it happens.
Example of a post on the Masters Fair blog
Return of goods
Stores should be prepared for returns. Despite the loyalty gambling data russia of the audience, buyers have the right to return the goods. This is a normal operating scheme for any store or marketplace. Therefore, it is better to take into account the costs of returns in the business plan.
External brand promotion
Masters Fair is engaged in external promotion of the site in search engines. This is a positive moment for stores, since there is a chance that your product will be found by request in Yandex and Google. Search lead generation building the best puzzle! engines are a good source of potential buyers.
Link to the Masters Fair website in Yandex search results
The platform has its own application, which can also become an additional source of traffic and sales for the seller.
Self-employed people can sell
The platform cooperates with the self-employed. The self-employed jiangsu mobile phone number list can sell their goods on the Masters Fair on an equal basis with individual entrepreneurs and companies. However, it is important to understand that in this case the service does not participate in settlements between the seller and the buyer. In order for this to happen, the self-employed person needs to connect the “Safe Deal.