- The keys must be evenly distribut , throughout the text. There must be at least 1–2 sentences (from 500 characters) between them in one repetition.
- Key searches shouldmobile database be integrat , into the text meaningfully. If the key describes some event, process, phenomenon, it should be disclos ,, and not just write key words in the hope that no one will pay attention to the lack of information and logic in the article. For example, in the text about cacti, you ne , to insert the keyword “How to water a cactus in winter”. It contains a clarification – it is about the cold season. Accordingly, the material should describe the features ofwatering the plant during this period.
“Meta-description: why it is ne
- Modern search robots mainly work with meanings, not with word forms. But key words are still important in SEO texts.
When writing an article, it is goal setting sheet a powerful tool for planning everything necessary to use a moderate number of keywords. Of course, they should not be in every sentence. It is not always necessary to strive for the accuracy of occurrences. In addition, it is necessary to evenly distribute different keywords in the text: maximum once per paragraph. It is important to remember – the article must be readable and correctly written .
Often, a key phrase looks like a set of words and is difficult to fit into the text organically. For example, “Buy a sofa Saratov b2c fax cheap.” In this case, it makes sense to break it down into lemmas – individual words in their initial form, for which there are no restrictions on occurrences (at least once). Moreover, you should not count their number: keywords and lemmas should be fit organically, the robot will still take into account the occurrences when calculating the overall relevance. A competent text will pass the search engine’s check, which will not regard it as over-optimiz ,, and the user will find it convenient to read such material.
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- Meta tags
Setting a tag is a way of additional interaction with search engines and the audience. Tagging is mainly us , in social networks and on some large platforms with a large number of users. Tag is a word or phrase associat , with the content of the material. Tags and meta tags are different things, the latter are us , in SEO articles.
With their help, crawlers receive technical information about the site. Before setting tags, you ne , to collect a semantic core and promote the site pages. Sometimes they are us , for low-frequency queries and web resources that ne , to rise just a couple of lines to enter the top.
Meta tags for SEO articles:- Title. The main meta tag in SEO copywriting. It is display , as a heading in the browser. The title includes the main queries on the topic. Its volume is 70-140 characters. For our material, the title will be: “What is an SEO article and SEO copywriting – how to write SEO texts correctly, analyze them for rewriting, nausea, uniqueness and spam.”