6 Important Usability Attributes

If you think that having created a website, you can sit back and wait for profits, this is not true. It is necessary to pay maximum attention to the audience, the process of its interaction with the site and how you can influence it.

By using the 6 usability attributes presented in this article, you will be able to present your content in a way that will maximally satisfy your users.

So, 6 attributes of usability:

• learnability
• ability to hold
• interface and design
• error tolerance
• ability to satisfy
• practicality and purpose

This attribute is responsible for how easily the user can study the functionality of the site. If the visitor cannot manage the navigation or he does not cope with the elements of the site, then he will simply leave the site in search of something more understandable and convenient. Example of an attribute: the user could not find the product category. To prevent this from happening, make the site simple. A large number of navigation and images can distract the visitor from the main calls to “buy” or “register”. The Zara website is a clear example of easy and engaging navigation. All news and promotions are shown in the background, and all distracting content is located below and does not prevent visitors from understanding the functionality.

After our user has figured out the navigation and functionality of the site, the next attribute will be the ability to retain the visitor on the site. It measures the likelihood of the user returning to the site after some time and not having to retrain. FAQ or a guide to using the site will help.

Some of the most important attributes. Think carefully about which colors will have the best impact on visitors, which fonts will be the most convenient, what type of navigation will be perceived better. A cool example of a site that meets all the criteria is Its design is based on a natural, organic background, which has a calming effect on the visitor. The site exudes calm and a sense of relaxation, which is already cool:)

The site should be free of potential errors that will force the user to start the entire process over again. If a form is filled in incorrectly, there should be a mobile phone number data updated system that will immediately point out specific errors, rather than forcing the user to re-enter all elements, including the correct ones. Errors are inevitable, that’s a fact. To keep the visitor from leaving the site, you need to prepare a page with a 404 error. I will give an example of such a page on the Artjoker site.

A very subjective attribute. It is difficult to say which site is “satisfactory” and which is not. Some visitors may like the background music on the site, while others will leave the page in irritation. The only way to hit the target is to conduct surveys and research. Of course, it is difficult to force someone to participate in such things, but if you offer a bonus in the form of a discount or participation in a drawing, the number of people willing to participate will increase significantly.

Practicality shows how useful the site context there are several tools for this is to visitors, and the goal will be achieved if all the same visitors use the site.

To succeed with these usability attributes, it is important to understand your target audience:

• • Who are they and what are they looking for?
    • How can your website solve their problems?

If you answer these questions, you will be able to offer the right content for your audience. For example, on the website of the cosmetic brand Dove, you can not only find information about the product, but also ask a question of interest to a america email list specialist – a dermatologist. Agree that such content inspires confidence.

Of course, you can choose not to use these elemens. Remember one thing: if the site is not convenient, forget about conversion.