We present to you the next issue of the column”Cases”, in which we will share the results todaySEO promotionGoogle.com.ua online store selling tableware.
The main goals that we faced were:
- Influx of targeted traffic
- Reduce the number of abandoned carts – systematize the return of unsuccessful customers to the site in order to place an order
- Sales Enforcement
- Increasing direct traffic to the site
- Maximum traffic conservation during off-season
Of these, the two main tasks are: increasing targeted organic and direct traffic.
Website age: 3+ years, website promotion: 2+ years.
An important task was not to lose existing traffic and at the same time attract new clients.
- ConductedSEO website audit, the necessary technical corrections have been made:
- optimized title, description, keywords, headings on all pages of the site;
- micro-markup for product cards has whatsapp data been implemented.
- Building up high-quality external link mass.
Results of the campaign:
The products presented on the site have seasonal demand. Dynamics of sessions by months 2014 compared to 2013 — traffic from Google.com.ua
Traffic growth was 52% :
Website audience indicators:
- Added a “Buy” button under the product in sections and subcategories – this reduced the number of pages viewed and the feral trade commission time spent on the site, since the user was able to buy the product without going to the product card.
- Promotions added.
- Related products added.
Total number of phrases the site ranks for in search results: 1222.
The TOP-3 of Google results contain 42% of keywords, and the TOP-10 of Google results contain 71% of keywords.
Number of goals achieved:
- clicking the buy button
- click the button to place an order
A very subjective attribute. It is difficult to say which site is “satisfactory” and which is not. Some visitors may like the background music on the site, while others will leave the page in irritation. The only way to hit the target is to conduct surveys and research. Of course, it is difficult to force someone to participate in such things, but if you offer a bonus in the form of a discount or participation in a drawing, the number of people willing to participate will increase significantly.
Two periods were selected to show the america email list effectiveness of the work performed. These are the two months with the company’s highest income for 2013 – November and December.
Results:
The company’s income for 2 months November-December 2014 compared to November-December 2013.