B2B and B2C audiences require different content strategies, precisely because each has a different way of analyzing products and services and making decisions.
When planning content, it is important to understand the particularities of each of these audiences so that the marketing action is successful from prospecting to conversion.
And since content is king in any digital marketing strategy, it needs to be worked on carefully, so that each persona is attracted by the right tone of communication.
Differences between B2B and B2C
Before we continue talking about brother cell phone list strategies, let’s better explain these acronyms that are so important in the world of marketing.
B2B stands for Business to Business, meaning companies sell their products and services to other companies. In this case, business strategies are aimed at entrepreneurs, managers, those responsible for sales areas, among others.
B2C stands for Business to Consumer, meaning companies sell products and services directly to end consumers. In this scenario, marketing actions need to attract the attention of the large number of people who access e-commerce or go to a physical store to purchase what is being offered.
Understand the B2B audience better
Communication for B2B audiences how to select all in google photos from a pc or mobile device to focus on the benefits that the product or service will offer to the company’s day-to-day operations. These include cost reduction, increased productivity, and greater innovation and competitiveness in the market.
This is because purchasing companies sell their products and services to individuals and legal entities and need to optimize their internal processes, constantly improve the quality of their items and offer competitive prices to attract the attention of their own consumers.
B2B marketing has the following characteristics:
- More complex purchasing process (the purchasing decision usually goes through different people)
- Average ticket is usually high (depending on the product, the purchase involves large quantities)
- Long-term customer relationship (building trust before purchase)
- Purchase based on more rational issues (practicality and focus on the company’s core business and success)
READ MORE: Niche Marketing: How to Get Better Results?
B2C: what do you need to know about this audience?
When communication focuses on the list of us mobile phone numbers consumer (B2C), one of the strategies is to sell a product or service as a solution to a problem presented by the consumer.
The desire to purchase must be accompanied by emotional triggers and appeals, relating the benefits of the item presented to the well-being of both the buyer and the people they love.
B2C marketing has the following characteristics:
- More time in the relationship until conversion (customers often have doubts before deciding which brand and product they want)
- Purchases based on emotional issues (but justified by reason)
- Lower average ticket (usually purchases of just a few items)
- Purchase frequency does not follow a defined periodicity (sporadic purchases, to satisfy a need or desire)
What strategies to use for B2B and B2C audiences?
Once the profile of each audience, the characteristics of the product and the objectives of the company have been defined, it is possible to use practically the same channels to interact with companies and the masses. Therefore, it is possible to apply good content in:
- Blog articles ;
- Social media posts (add Linkedin, in the case of B2B);
- Marketing emails ;
- Video tutorials
- Webinars and live broadcasts
- Rich content (ebook, spreadsheets, infographics)
- Influencer actions (mainly in B2C)
- Corporate events (in the case of B2B)
What will really change is the way you speak to each audience. That’s why it’s so important to know in depth the person you want to impact and adapt the communication of your company’s product or service.