Good content strategies cannot be missing from a marketing plan . They are the basis for any action that will be taken to attract customers, convert them and build loyalty.
Knowing how to use content correctly makes landing pages, social media posts, email marketing, and other actions much more assertive and aligned with the target audience’s profile.
And, among many actions that depend on good content, there is the blog. A rich article prepares the consumer to make a purchase, as it helps to clarify doubts and improves the positioning of a brand, showing that it is the most suitable to meet a certain need.
READ MORE: Why is it important for your company to have a blog?
How to work on content strategies in SEO?
To organically attract people to asia mobile number list company, a valuable tip is to invest in a blog. Regularly posting articles will make users realize that they have a need, seek more information about it and make the decision to purchase a product or service to satisfy this need.
However, for this journey to occur satisfactorily. It is important that the blog’s content strategies are with the audience the company wants to attract.
In addition to well-written and revised content and compliance with SEO rules – use of keywords, filling in the image alt, internal linking, among others –, there are some editorial guidelines that can be followed on the blog to make the content more organized and strategic.
That’s why we’ve put together three content strategies that you can apply to your company’s blog. Check them out:
Silo
This content organization system benefits of strategic management for long-term success keywords that define the most important topics that the company wants to address. Each of these terms has high traffic and becomes a pillar that will direct the other content on the blog.
This pillar will by a rich and complete text, whose themes. Others related throughout the strategy – will into smaller texts and linked to the main text, which is the pillar.
Traffic
A blog with a content strategy to list of us mobile phone numbers traffic will always be concerned with developing articles with keywords that are directly related to the product and/or service offered by the company.
In this case, the objective is to attract visitors to the blog and website, so it is necessary to offer the largest and best segmented content possible, as a way of attracting people who are curious to learn about the subject and those with other levels of knowledge who want to delve deeper.
The secret to this type of strategy is to always focus on content that is with the company’s segment. Since increased traffic will result in authority.
Funnel
The funnel-shaped blog is with inbound marketing strategies. A set of actions that creates a consumer journey for the customer. So that they go through some steps to reach conversion.
The funnel-shaped blog offers content for three types of consumers: those who are in the knowledge stage of the subject, those who are in the consideration stage, that is, those who want to learn more, and those who are in the purchase decision stage and are looking for a company to meet their needs.
In this way, the user enters the funnel and deepens their level of knowledge until they become a customer.