Anyone involved in the marketing world needs to understand what vanity metrics are . And why they don’t help much in decision making.
As consultant William Edwards Deming once said, “What can’t be measured, can’t be managed.” This is a fact. Added to this is the need to look at the right metrics so that actions make real sense.
Each marketing action has a series of indicators to be monitored and anyone who wants to do well in online sales needs to define them carefully and change strategies quickly to avoid wasting time and money.
And when it comes to identifying the data to, vanity metrics need to be aside.
What are vanity metrics?
Vanity metrics are data that do not whatsapp number list you make clear decisions to achieve or enhance a specific marketing objective. They do not need to completely. But they only become relevant when they are to other data that support a more assertive decision.
The challenge of diverting attention away from vanity metrics is that they tend to be eye-catching for companies, who see these numbers as synonymous with status.
However, for those who work with goals and sales, it is important to let go of vanity metrics as soon as possible.
READ MORE: Do you know how to calculate the ROI of your digital marketing actions?
Examples of vanity metrics
Now that you know what vanity metrics are, here are some popular name generation tools include examples and reasons why they are not so important for your business:
Likes on posts
It’s great when a post gets a lot of likes and mixed reactions. But if the sales indicators for your products and/or services haven’t moved, or if your sales team hasn’t received any emails or calls, there’s no point in celebrating the hundreds of likes.
What you can learn from this is that the content was well. Can and improved on other occasions, but it did not catch the attention of those who want to become customers.
Followers on the page
More important than having a large list of us mobile phone numbers of followers is attracting people to your social media page who might do business with your company. After all, a person may follow your profile for a variety of reasons, which are not always related to the benefits that your product and/or service can offer.
Therefore, it is worth paying attention to this metric when followers are part of the audience you want to reach and are using the content posted to acquire more knowledge about the product and make a purchasing decision.