If you want to invest in the internet to attract more customers and sell more, but don’t know how to make your website appear in Google searches , you will like the tips we have prepared.
If your company is not on Google, it will not sell as it should (yes, we have already said this and we will continue to say it!). This is because the internet is an essential showcase for those who want to build a bridge between consumers and a brand’s products and services.
With so much technology at hand, people search for everything they need on Google, which increases the need to make your company’s website appear in search results and in a prominent position to gain clicks and good sales.
There are two ways to attract consumers’ attention: SEO strategies to appear in searches organically (without paying) and sponsored links, which are ads. Let’s talk more about them.
Do you want to appear in Google searches organically? Learn about SEO!
When we talk about organic traffic, we are telegram number list to SEO strategies . Search Engine Optimization corresponds to a set of actions that optimize the pages of your website, that is, that align them with the rules determined by Google.
Some of these actions are:
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By applyin these and other actions, Google’s robots will correctly read the content of the pages, increasing the chances of them being well-positioned in the search engine results when the consumer needs the information.
Your company’s pages will appear in organic results, below the ads, as users type words into the Google search field that are related to the content your company offers.
The more rigorously you apply SEO techniques, the greater the chances of improving the positioning of pages in the SERP, the name given to Google’s results page.
It is worth noting that the results of SEO work are not immediate, that is, it can take up to a year to start appearing. In addition to optimized content, SEO also involves more technical issues, such as site speed, off-page error corrections, among others, which influence performance.
READ MORE: Why is an SEM agency the best option for your business?
Want to advertise on Google? Learn about paid traffic!
If your company needs to how to remove your history and watchlist from amazon prime video on Google “yesterday”, the recommendation is to invest in sponsored links, also called paid traffic, that is, ads. By using the resources of the Google Ads platform, the advertiser has the chance to appear at the top of the searches, even before the organic results.
In this case, your company creates Search ads with strategic keywords for your business and participates in an auction to gain a prominent position in Google’s sponsored links field. The higher the investment, the higher the bids and the chances of appearing to users.
Just like SEO, sponsored links need to follow certain rules to meet Google’s quality index and, therefore, compete for good positions in search results.
Here we can mention two of them:
- Content relevance: The use of keywords and text says a lot about the quality of your ad. The content needs to be written correctly and in an attractive way so that the user understands what you are offering and wants to click on the ad.
- Landing page: the landing page (literally translated) is the page that will receive the user who clicks on the ad. It must be optimized with SEO rules and be directly related to the ad. A wrong or confusing page makes you lose money, because the user will click and not be interested in buying your product or service.
READ ALSO: 4 actions to achieve success in traffic management
What is the best way to make your website appear in Google searches: SEO or sponsored links?
The answer is: both!
CONTINUE READING: Paid traffic and list of us mobile phone numbers traffic: how can they work together?
While sponsored links appear at the top of Google’s results list and therefore give greater prominence to your company’s product or service, SEO helps prepare the user for the sale.
Those who click on ads already know what they want and are willing to buy. And those who search for content (texts, videos, ebooks and webinars) are in more information. To learn more about the product and, perhaps, make a more assertive purchase.
So, if you want to make your website appear in Google searches and need help applying the strategies correctly, come and get a digital marketing consultancy with us! We will identify your goals and build a project to help your company achieve the best results!
We at Leelah have professionals specialized in different digital marketing strategies and success stories that show some of the results we have obtained.