Do you know how to correctly use Google Suggest to make your content more strategic and aligned with the audience you want to attract?
Google Suggest is the ability of the world’s largest search engine to “deduce” the information that a user is looking for on the internet. It does this by using the history of all the people who have accessed the tool as a basis, and thus offering targeted content more quickly.
Have you ever noticed that when you start typing something into Google, the search bar magically completes the phrase, leaving several suggestions there? Well, this tool is Google Suggest, or Google Complete.
And, look, knowing how to take advantage of this “magic” can make your company position itself better in search results and be more assertive when it comes to attracting qualified audiences.
What can Google Suggest do for your business?
Well, a lot! One of them is to special database traffic to your blog and website and attract people who are more aligned with the service and product offered.
Since Google Suggest is built from searches already carried out by users, that is, it presents all suggestions that had some kind of relevance for people, it is worth exploring the resource to create more interesting organic content strategies.
Unlike tools – both from Google itself and from other companies – that show us the volume of certain keywords, Google Suggest offers us a group of very rich words, expressions and complete sentences, which serve as very good insights for the production of a blog article, an explanatory video, an ebook or a webinar that attracts a segmented and interested audience.
Google Suggest brings together ideas for every stage of the funnel:
| Top – which is the knowledge phase, that is, the person has. The first contact with the subject after their interest.
Middle – which is the consideration phase, that is, the person is interested in the first information they received and now wants to deepen their knowledge and understand how to satisfy their needs. Background – which is the decision phase, that is, when the person has already been educated and supplied with a large amount of content and is now ready to close the deal. |
Google Suggest also deserves attention in a few points:
You cannot buy spaces in this tool.
Google Suggest is based on users’ play with the designs the designs will history, so it is not possible to buy spaces or terms in the tool. It is a strong support for SEO and serves to help work on the qualification and strategy of organic content.
He is temporal
Depending on your market segment, you need to always be alert, because expressions appear and disappear according to the importance that users give to the subject. It is very likely that very old memes that are not very popular today have already given way to other terms and expressions.
The tool does not work the same way for everyone
The terms and complete phrases take list of us mobile phone numbers account the user’s search history, connection speed, device usage (mobile or desktop), browser settings, among others. Therefore, one way to better explore the tool is by searching in the incognito tab. Here’s a tip!
SEO strategies are one of Leelah’s areas of expertise. Do you need help planning and developing quality content? Come and get a digital marketing consultation with us to learn more about our line of work! We will identify your goals and build a project to help your company achieve the best results!
We at Leelah have professionals specialized in different digital marketing strategies and success stories that show some of the results we have obtained.
I hope you enjoyed our article about Google Suggest. Feel free to leave your questions and suggestions in the comments and share our content on your social networks, ok?