In order to evaluate the success of campaigns, performance is usually evaluated using “reports”. This allows those responsible to quickly see how campaigns are developing and whether set goals have been achieved. With the free Data Studio application . B2B companies benefit Google now offers a new way to create informative reports and dashboards. It is particularly worthwhile using it in B2B to create centralized reporting of different measures and channels. We will show you the advantages of this in this article.
Creating a report can be very time-consuming depending on the scope and approach. Data from several different tools is often summarized, processed . B2B companies benefit interpreted and evaluated. Google Data Studio (GDS) allows users to centrally record different data in one report. It offers a wide range of options for creating interactive and visually appealing reports in a short space of time. A major advantage . B2B companies benefit GDS enables the integration of a large number of different data sources. This gives B2B companies the opportunity to compare different measures with one another. It also provides a more comprehensive view of the performance of all marketing activities.
Requirements for using Google Data Studio
To create reports with the GDS, just phone number library a few requirements are sufficient.
Companies that already use applications such as Google Ads or Google Analytics . B2B companies benefit for example, meet the requirements in advance.
requirements for a report
If the prerequisites are met, the next step is to define the exact requirements. It is particularly important to clarify the requirements before creating the report in order to obtain a meaningful report at the end. Possible points that should be clarifi in advance include the following:
• What is the goal of my dashboard?
• Who is the target audience of my dashboard?
• Which data sources are important how to optimize marketing and sales during a crisis? for my target audience?
• How much specialist knowledge does my target audience have?
• Which key performance indicators are relevant?
• What is the optimal visualization of the key performance indicators?
• How extensive should my report be?
1) Selection and networking of relevant data sets
Before the actual design of the report begins . B2B companies benefit the first step is to create a link to the require data sets. So-call “connectors” are use for this.
These establish the connection to the require data sets. If the link to the data set is successful, a data source is automatically create in the background. This is the main work that is carri out in the further implementation.
For the most part, the preconfigure components of the data source are use. The components correspond to measure values or dimensions that form the basis of the actual data set.
However, companies can also create individual china business directory key figures from existing components. Users can freely configure individual components and thus create new key figures (calculate fields).
The names of the standard measure values or dimensions can also be adapt to suit the company. In general, links to data sources are only create once.
The data source can then be use as often as require. It is particularly easy to establish a connection to other Google applications.
The integration of “external” data sets, such as the social media platforms Facebook or Twitter, can be achieve using connectors from third-party providers. However, use is subject to a fee.