Key formats to convert
What about content marketing? Some classic formats include Mastheads , which are massive coverage on the YouTube homepage, but are reserved for big advertisers. You might want to focus on TrueView ads, which are skippable, and CPM ads:
Thus, the Trueview What about content marketing? in-stream
format refers to ads that can be skipped after 5 seconds, and which are only billed from the thirtieth second of viewing (or the end of the spot if its duration is less than 30 seconds). This is an extremely interesting format for advertisers.
Bumper Ads are adapted to mobile. They are short, six-second, non-skippable ads. Alexandre recommends using them either before a campaign, with a teaser aspect, or conversely, as a reminder of your campaigns. It is an interesting tool to increase the brand’s advertising memorization among Internet users.
The Trueview Shoppable format allows you to phone number library plug your product catalog into your Google Ads account and broadcast, alongside your advertising content, your product feed on your videos. The display of clickable Cards within the video (with visual and price) allows you to go further in the purchasing journey.
TrueView for Action
is a format that makes it possible to integrate a call to action directly into your ads in the form of a small blue button. It is truly the flagship format for performance-oriented YouTube campaigns.
- TrueView Forms is very interesting for B2B advertisers. It allows you to directly collect information about Internet users, via a form integrated into the YouTube platform.
- The Vertical Ads format is adapted to mobile. It allows you to have a stronger impact on the advertising memorization of your brand.
YouTube Ads Types Infographic
Optimization and performance measurement
It is strongly recommended to use smart bidding, i.e. automatic bidding strategies , available on YouTube advertising campaigns, and what the best rops do differently which allow you to best work on the different signals that Google allows you to exploit (time, audiences, remarketing lists, app, device, etc.) It is not a question of abandoning humans for machines, but on the contrary of putting humans back at the center of our strategy.
For performance , three main criteria must be considered:
- Brand Value (progression of brand awareness)
- View-through Conversions (skipped and later converted videos)
- Direct Performance (conversions from paid views or clicks)
Also consider implementing the Google Ads usa b2b list conversion tracking tag, which allows you to measure Cross Device, Cross YouTube web & application and post-view conversions.