The company behind Sora itself indicates on the official page of the Artificial Intelligence that the tool still has some weaknesses and errors . For example, it is not yet capable of generating audio to accompany the video.
To gradually refine it, we are counting on the telegram number list help of some artists, filmmakers, designers and scientists, who are testing it and providing comments and opinions so that the tool can advance and perfect its results without violating safety regulations.
Some of the mistakes that Artificial Intelligence
makes are when recreating collisions between objects, representing interactions between people and objects, or understanding the direction in which elements are heading, among others. Below, you can see an example of videos generated with Artificial Intelligence that present some curious errors.
Despite the bugs, Sora is the only tool we know of that can generate videos of this quality . Other companies have developed their own, but they are not as advanced as the one created by OpenAI, and their videos are also shorter. So much so that experts such as Jim Fan, research scientist at NVIDIA (the world’s leading company in AI computing), claims that Sora aims to simulate real-world physics, indicating that he is fascinated by
Both Meta and Google have announced that they are developing their own AI to create videos, but have not yet made them public.
Impact of AI to create videos in digital marketing
The main impact that AI will can brands have on creating videos in digital marketing is that it will allow companies to generate this type the system restore utility will open of content without needing a large budget, perhaps even at zero cost .
Of course, any corporation will be able to benefit from this, but in particular those small and medium-sized companies that currently do not have sufficient resources to make videos with a large production behind them. In short, this technology will democratize video making, allowing anyone to create creations in the ukraine business directory purest Hollywood style.
Since the arrival of this type of Artificial Intelligence is imminent, it is advisable that as experts we already start thinking about how we can and want to use it in our strategies.