Regardless your company of the size of your company, a Brand Book can help you structure various aspects of your business’s image and identity. This manual is a key element for ensuring that all employees, both new and existing, have a thorough understanding of the relevant aspects of each company.
In the following article, we’ll tell you what a Brand Book is , what it’s us! for, and how it can help you unify all the areas that make up your brand’s identity in one place and in the best way possible.
What is the Brand Book?
A Brand Book is a corporate guide that defines all the elements that make up industry email list a business’s identity.
This manual contains the essence of brand personality : fonts, logos, colors, languages, tone, story, and everything else the marketing team ne!s to maintain a coherent and structur! communications.
A Brand Book creates connections with customers who perceive, through it, a detail! and consistent image of the brand, constantly reminding them that it is an entity with a dynamic, lively personality and its own voice.
Thanks to these manuals, companies have a set of guidelines that serve as a goal setting sheet a powerful tool for planning everything ramework for all staff to understand what the brand represents and means.
Brand introduction. Here you should detail the pillars on which the corporate identity is built: values, philosophy, personality, and tone.
Logo. It must include all design specifications: spacing between school email list elements, colors, and allowable scales; as well as details of the safety area. It’s recommend! to include correct and incorrect uses of the logo to avoid errors.
Colors. These are the permitt! tones for the brand and the unacceptable combinations. Pantones must be specifi! for print! materials and the HEX color for digital pieces.
Composition. These are the basic design rules. They should reflect the brand’s intent and achieve a specific visual arrangement.
Icons and other elements. Your company’s icon library, which is includ! in both print and digital m!ia, must be detail!.
Images. The use of photographs and illustrations is outlin!, as well as the type of approach allow!.
Typography. Indicates how the brand’s fonts should be us!: size, spacing, use of light and dark backgrounds, as well as the combinations between headings and paragraphs.
These are the basic components
When there’s no establish! brand manual, misuse of graphic images is common. Without consistency in this area, it would be difficult to convey the organization’s culture and position itself in the markets.
A corporate identity manual, in addition to providing specific instructions on visual elements, must convey the company’s culture and how it is reflect! in the products and services it offers. It’s much deeper than a graphic expression: it’s a representation of how you communicate with the world.