The first step in this process requires retailers to understand which keywords their site surfaces for in the SERPs. By gaining insights into this area, sellers whatsapp number list can. Establish which queries are having a positive impact on their organic. Rankings and where keyword gaps exist.
To harvest this information, go to Google. Search Console and export data on queries, clicks, impressions, CTR and average position data for the past year.
Analyze this data to determine which queries
and pages are receiving the most clicks and impressions for the site. Those that are earning clicks are likely well-aligned with the intent of the search.
However, those that generate a sizable number of impressions but garner few clicks are likely to be misaligned with the user’s intent, thereby presenting an optimization opportunity.
At the same time, retailers should take this opportunity to identify any potential keyword gaps for their site by establishing the terms and phrases how to get leads with facebook that they wish to rank for, but for which they earn little to no visibility.
Evaluate Query Intent
>>>>>With knowledge of the queries that are earning site clicks and impressions, it is time to dig a bit deeper and conduct a more thorough analysis alb directory of the pages that are surfacing for those terms and phrases.