Panel 2: Marketing to a Moving Target
This panel was moderat by Yotpo’s Tracy industry email list Strauss, featuring speakers Chris Garcin from Pit Viper, Steve Staffan from Brummell, and Ian Leslie from Industry West.
Discussing marketing during the chaos
of the current world state, our panelists all not a big trend of seeing an increase in ROAS (Return on Ad Spend) right now. They agre that now has been a good time for performance marketing as people spend more time online and consuming digital content.
Chris Garcin with Pit Viper not that their brand, in previous years, had made the mistake of putting all of their eggs in one basket by only running paid social advertising on Instagram and Facebook. As the pandemic has grown into full-force, they have begun running paid mia on SnapChat as well, and instantly saw high ROAS.
Steve Staffan with Brummell shar
that their brand was focusing on retaining customers what are calls to action? rather than acquiring new ones. This includ marketing campaigns that were target alb directory at consumers who had previously bought from them and giving them special offers to reward loyalty.