In December 2022! Google quietly updated its quality rater guidelines! adding another “E” to its E-A-T acronym. Now! Google’s team of human search raters are asked to score its search ranking systems by evaluating results for experience! expertise! authoritativeness and trust.
These guidelines have no direct impact on search rankings but they provide key insights into Google’s priorities! especially when it comes to creating quality content. So let’s take a look at what’s changed in the latest update to Google’s quality rater guidelines and what this means for your SEO strategy.
What has changed in the new quality rater guidelines?
The biggest change in Google’s updated whatsapp number database quality rater guidelines is the expansion of its E-A-T framework. The update adds another “E” for experience and this gives us the new acronym E-E-A-T (or “Double E-A-T”)! which stands for:
- Experience
- Expertise
- Authoritative
- Trust
The update instructs Google’s quality raters to check whether content is produced with a suitable degree of expertise. For example! when it comes to product reviews! raters will check for signs that the publisher has actually used the product in question! not simply rewritten other review content.
Google provides some examples in its announcement of the update:
“Does content also demonstrate that
It was produced with some degree casinos in the claims: map of american gambling of experience! such as with actual use of a product! having actually visited a place or communicating what a person experienced?”
It also clarifies that some types of content require a greater degree of expertise than others – or different types of expertise.
“For example! if you’re looking for information on how to correctly fill out your tax returns! that’s probably a situation where you want to see content produced by an expert in the field of accounting.
But if you’re looking for reviews of a tax preparation software! you might be looking for a different kind of information—maybe it’s a forum discussion from people who have experience with different services.”
In one of the closing paragraphs of the announcement! Google says the principles of experience “are not fundamentally new ideas”. The update expands upon existing principles of the E-A-T framework and Google has encouraged its raters to look for signs of expertise for many years.
For example! it encourages raters to
look for content published by experts in taiwan lists their fields with online profiles linked to other works and content on the same subject. This may include authors with published books! medical experts who have published peer-reviewed studies or writers who have worked with specialist publications for many years.
With the updated E-E-A-T framework! Google is placing more emphasis on experience and clarifying how it wants quality raters to assess it.