Too many hospitality brands have overlooked search optimisation as a core business strategy. However, the search for eateries overwhelmingly starts online and this is where you’re going to win new customers – especially through local search.
During lockdowns, it was the food businesses
With a strong online presence that thrived dataset because they were discoverable and better equipped for online purchasing. By shifting to online orders, takeaways and delivery services, food businesses with an online presence and strong local search visibility did very well.
Likewise, the businesses that were quick to shift from offline to online marketing and services saved themselves.
Hospitality brands need to learn lessons from the peak
of the pandemic. Firstly, search data most abundant in table online games? provides real-time insights into how consumers are spending their money, which is particularly important during difficult times.
The same analysis that revealed consumers were spending more on takeaways but also health foods, exercise and home improvements during lockdowns reveals consumer priorities as the economic challenges of 2023 play out. It will show how British consumers are spending their money on food – eg: eating out vs eating in, how many takeaways they’re ordering per week and which food trends emerge throughout the year.
These insights can inform key business decisions that make the difference in 2023.
Is your SEO strategy ready for the challenges of 2023?
If your SEO strategy isn’t quite ready to taiwan lists overcome these challenges, it’s not too late to put contingency plans into place. Call us on 02392 830 281 to speak to our search marketing team or send us your details and we’ll get in touch.