Positive reviews are one of your biggest assets in winning customers in local search. Google puts review scores centre stage in the local packs and Google Maps to help people choose high-quality food businesses.
A lot of hospitality brands fear online reviews but you don’t need to worry about achieving perfect scores. Studies have shown people don’t expect perfect review scores (or trust them) and this is reflected in the search data we see every day.
In fact, users want to see a certain amount of negative
Reviews so they can trust the overseas data authenticity of feedback. So, instead of stressing about five-star reviews, focus on delivering great services and getting as many reviews as you can.
A strong average review score (roughly 4-4.5) with over a hundred reviews will be far more reassuring than a perfect five-star average from only 10 reviews.
When you do get the occasional negative review, know how to deal with them – because this is just as important as the issue itself. Interact with customers, address their concerns and show people looking at your review profile that you take active steps to keep customers happy.
Always be polite, even if the customer in question is being rude, and never place the blame on them. Other users are more than capable of judging when the customer is being unreasonable – so just focus on resolution.
If you’re struggling to build a strong profile of reviews, take a look at the following articles:
- How to get more Google Reviews
- What to do about negative reviews on Google Business Profile
Add some spice to your Google Business Profile
If you’ve covered all of the Google steps to receive your welcome benefit offers Business Profile essentials in the guide we linked to earlier, that gets you off to a good start. The only problem is, most of your competitors are doing exactly the same thing so you want to add some spice to your Business Profile to stand out – especially if you’re battling against rivals in the same food niche (fish and chips, Italian restaurant, etc.).
Food businesses are in a great position to make their Business Profiles irresistible to potential customers.
Don’t simply post a picture of the exterior of your establishment. Tempt people with pictures of your most attractive dishes, showcase the interior of your restaurant and the best aspects of your business. Invest in a professional food photographer who can show your dishes in their best light – you can use all of these images for social media and other channels, too.
Also, take the opportunity to showcase
Anything unique and appealing about taiwan lists your food and services. If you’re the Thai restaurant in your area, show off the unique dishes, ingredients and tableware. You can also add videos to your Google Business Profile, so consider producing some cinematic clips of food being prepared, served and enjoyed.
When it comes to adding images of dishes to your Business Profile, include the name of dishes in your image labels to help customers place their order.