As I mentioned on the email marketing page here at Blogueira Inteligente, to make this strategy work you need to follow four steps: create an email list, get your readers to sign up, send emails and make sales.
Not only is this strategy simple , it’s also generally easy to execute. In the post on how to build a free email list , you can see that in just a few minutes, you can build an email list and set it up.
I have to admit, however, that among the four steps I mentioned, one of them is not so easy : getting your readers to sign up for your email list.
You’ll notice that placing a sign-up form on your blog’s sidebar may be necessary, but most of the time it’s not enough to spark users’ interest. Days go by, and you get one or two sign-ups, but nothing too significant… And maybe you ‘re not even doing anything wrong, because according to Sumo, the sign-up rate for email lists is only 1.95% .
This number may give you the impression that email marketing requires a lot of work for little return, and that making sales this way is practically impossible, after all, it will take months or even years for you to build a significant list.
But the truth is that this subscription rate is not a universal truth, and you can have a higher subscription rate on your blog. How? Using the 7 tips to get more subscribers to your email list that I will show you in this post.
7 TIPS TO GET MORE SUBSCRIBERS TO YOUR EMAIL LIST
#1: Place a form in your blog’s sidebar
This is probably the most well-known method on this list, as most websites that work with email marketing have a subscription form in the sidebar.
My recommendation, however, is that you pay attention to two things. First, it’s important how to decorate your apartment in a vintage style? to make this form stand out so that it doesn’t get overlooked or even blend in with the background of your website. If you want, you can keep your brand colors, but use bright tones to make sure your readers don’t miss the form.
Second, use persuasion techniques to convince users to sign up. In the title of your form, for example, make it clear that the reader will benefit from choosing to join your list. What makes you want to sign up more: “ Subscribe and receive all my blog posts ” or “ Subscribe and receive tips that will transform YOUR blog ”?
#2: Place forms in the middle of your posts
Readers who are engaged b2b reviews club with your content, that is, who are reading the text of your post instead of just scrolling through the page, are great candidates to join your email list. After all, if they liked this post, why wouldn’t they like the other tips you have to offer?
So, one way to get more subscribers is by placing a form in the middle of your posts . It can even be personalized, so for a post about “ best skin products ”, the title of the form could be “ subscribe and receive more tips to make your skin amazing ”.
Some companies use the technique of blocking the post content after the form, releasing it for reading only when the person provides an email for contact.
#3: Place a link for your readers to subscribe in your social media bio
Readers who already subscribers to your email list follow you on social media are more likely to sign up for your email list. We recommend that you include a link in your bio, whether on Instagram or Pinterest, so that people can sign up . On Facebook, you can add a “ call to action ” button that takes you to a form. Don’t forget, again, that a link alone is not enough. Make it clear that the reader will benefit from signing up.