Content marketing in a world where we’re bombarded with ads all the time, capturing your audience’s attention requires more than just promotions — it requires content that creates real connection .
Content marketing is the key to attracting, engaging and retaining customers organically and strategically. It transforms strangers into loyal followers and leads into buyers through relevant information and value delivery.
Imagine your brand being seen as a reference in your segment, with content that educates, delights and influences purchasing decisions — without forcing the sale . That’s what content marketing can do for you.
Ready to understand how to apply this strategy to your business and start reaping results? Then keep reading and find out how to use the right content to grow in the digital world!
What is Content Marketing?
Content marketing is a strategy that consists of creating and distributing relevant, valuable and consistent content to attract, engage and retain a target audience — with the ultimate goal of generating sales, such as the purchase of a product or service.
Instead of directly promoting the brand, the content seeks to educate, inform or entertain the audience, creating a relationship of trust.
Content can be delivered through different channels, such as:
- Blogs
- E-books
- Videos
- Social media posts
- Infographics
- Newsletters
The main Content Marketing strategies
1. Blog on the website
For the blog, you can publish articles like:
- “5 Cellulite paraguay phone number list Reduction Treatments That Actually Work”
- “Difference Between Botox and Filler: Which Is Better for You?”
Objective : to attract people researching aesthetics and position the clinic as an authority.
2. Social networks
On social media, you can post what is a chandelier and how is it installed? about your company’s day-to-day activities or the differences in your product or service, such as:
- Reels with behind the scenes of treatments
- Quick Skin Care Tips
- Before and after (with permission)
Objective : to engage and build trust with those who do not yet know the clinic.
3. Free e-book
The e-book should be b2b reviews clubavailable in exchange for the person’s email. This way, you can create a database of people interested in your segment and periodically send content that may be of interest to your persona.
Example: “Complete Guide to Skin Care in Your 30s”
Objective : capture leads (potential customers) for relationships via email marketing.
4. Weekly newsletter
In weekly newsletters you can send content such as:
- Promotions
- Treatment news
- Seasonal tips (e.g. summer care)
Objective : to keep the brand in the customer’s mind and encourage them to book appointments.
Content marketing success stories
1. Red Bull – Content that gives wings
Red Bull has positioned itself as a lifestyle brand by producing content focused on extreme sports and youth culture.
Its website and digital channels offer videos, articles and live broadcasts on topics such as skateboarding, surfing, motorsports and music, creating an engaged community around the brand.
2. Coca-Cola – “Share a Coke” Campaign
Coca-Cola has personalized its packaging with popular names, encouraging consumers to find and share bottles with their names or those of friends.
The campaign generated huge engagement on social media, with millions of people posting related photos and stories.
3. Magazine Luiza – The virtual influencer Lu
Magazine Luiza created “Lu”, a virtual character that interacts with consumers on blogs, social networks and videos.
With informal language and relevant content, Lu became a brand ambassador, strengthening the connection with the public.
4. Nestlé – Recipes and wellness tips
Nestlé offers a variety of recipes, nutrition and well-being tips on its website, covering topics that interest its target audience.
This strategy strengthens the brand’s image as a partner in consumers’ daily lives.
5. Dollar Shave Club – Viral Launch Video
Dollar Shave Club has released a humorous and straightforward video to introduce its razor subscription service.