In SMS marketing, it is important to keep your message short, so you need to be careful when including the URL. When the URL is long, the number of characters in the URL alone can exceed 70. Considering the character limit and the fact that delivery costs vary depending on the number of characters, you probably want to shorten the URL even a little. Shortened URLs are useful for this purpose.
Is also a smart method to obtain and use a short domain for SMS marketing.
By using a shortened URL, you can shorten the number of characters in the URL written in the SMS. However, while the number of characters can be reduced, there is a risk that it may be suspected as a phishing scam, so be careful. As the number of victims of phishing scams via SMS is increasing, users are hesitant to access unknown shortened URLs.
In order to gain the trust of users, it is recommended to use a short domain of your own without using a shortened URL. Obtain and use a short domain with a low risk of forgery, such as “xxx.co.jp”. ItIf you are careful not to make the hierarchy too deep, you can include it in a short message without using a shortened URL.
Provide clear opt-in and opt-out paths
When doing SMS marketing, you need to be aware of the Specified Commercial Email Law. The Specified Commercial Email Law is an abbreviation for the Specified Commercial Email Law, which regulates the sending of commercial emails via email. SMS is also subject to the Specified Commercial Email Law, so you need to comply with the law when doing SMS marketing.
In SMS marketing, it recent mobile phone number data is important to clearly define the opt-in and opt-out paths in accordance with the Special Telecommunications Law. Opt-in means receiving prior approval from the recipient user before engaging in SMS marketing. Opt-out means that users who no longer need SMS can stop receiving them. It is essential when conducting SMS marketing that users can easily opt-in or opt-out at their own discretion.
Be careful, especially since there are cases where people are not aware of the opt-out and this can cause problems. A typical method is attending industry events and webinars to clearly indicate a URL or email address to set up not to receive SMS.
SMS sending services are useful for developing SMS marketing. SMS can be sent individually as long as you know the user’s mobile fans data phone number. However, as a rule, SMS is sent from smartphones and feature phones. It is not possible to send SMS to many users at the same time, so it is difficult to deliver SMS for marketing purposes.
However, if you use an SMS sending service, you can send messages at once or from your computer. This directly leads to increased business efficiency, and is attractive because it also reduces the cost of SMS marketing. In addition, with an SMS sending service, you can send SMS at scheduled times and manage customer information to set recipients.