Webinars are a magnet for quality leads because they offer real-time interaction, valuable insights, and a low-pressure setting for prospects to learn about your expertise. Automating the entire funnel—from sign-up to re-engagement—saves you hours of manual work while building serious authority and trust.
Step-by-Step Breakdown:Webinar Registration &
1. Create a High-Value Webinar Offer
This is where quality leads are born. Ensure your topic:
- Solves a big problem or shares secret sauce insights
- Is actionable and practical
- Is tailored to your ideal customer persona
Example: A digital marketing firm might host “5 Campaign Audits You Can Run Right Now to Double Your ROAS”.
2. Automate Registration + Confirmation Webinar Registration &
Build a landing page with an embedded phone number library form that integrates directly with your webinar and email tools. Once someone signs up:
- Send an instant confirmation email
- Include the event details, time zone conversions, and a calendar invite
- Add social share buttons for viral reach
Platforms like Zoom, WebinarJam, and Demio streamline this beautifully.
3. Set Up Reminder Emails Webinar Registration &
Webinar no-shows are real, but reminders make a massive difference. Use a drip like this:
- 1 week out → “Get ready!”
- 24 hours before → Include a quick agenda or teaser tip
- 1 hour before → Countdown 10 best practices for shop begins!
- 15 minutes before → Include direct join link
Pro tip: Use subject lines like “Your seat is reserved 🪑” to increase open rates.
4. Send Replay & Follow-Up Emails
Once the webinar ends, the real nurturing begins:
- Email replay link within 24 hours
- Include bonus resources or slides
- Ask for feedback or questions (great for engagement)
- Soft CTA: demo, free consultation, or another downloadable resource
5. Re-Engage No-Shows
Don’t let them drift off just yet! Create a special branch in your workflow that:
- Sends replay with a different subject line (e.g., “You missed it—but we saved you a seat 🎬”)
- Shares key takeaways and quotes b2b reviews from the session
- Offers a second chance with a limited-time offer
Tools to Power It:
- Webinar Hosting: Zoom, GoToWebinar, WebinarJam, Demio
- Email Workflows: ConvertKit, Keap, MailerLite
- Calendar Automation: Calendly, Google Calendar Add-Ons
Real-World Use Case:
A B2B software company hosted a live webinar called “How to Scale Your Remote Sales Team in 90 Days”. They set up a 6-email automation sequence using ActiveCampaign. The webinar had 1,200 registrants, and their post-webinar re-engagement converted an extra 18% of no-shows into demo bookings. That’s the power of nurturing even when people don’t show up.