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Creating a strong brand image. To effectively leverage people’s needs in your marketing strategy. You nee to create a strong and positive brand image. Care should be taken to that the brand is associate with positive features and values and that its products and services are perceive as useful and useful to customers. Use of social media. Social media is a great tool to promote a brand and its products or services. They can be use to build relationships with customers by creating content tailore to their needs and to dialogue with them about their opinions about USA B2B List the brand’s products or services. Leverage Technology.