To make sure your SEM is ready for this year’s Christmas campaigns , we’re going to review 5 very simple resources to give your results a boost.
SEM 5 ways to make your Christmas bells more profitable
1) Review the foundations of your SEM
Every so often it is interesting to review the basic aspects of what we are doing in our marketing , and Christmas campaigns are a very good opportunity to do so.
As with any advertising format
One of the keys to SEM is targeting the right America Cell Phone Number List and clearly identifying what makes your business unique.
So you need to consider what your unique selling proposition is : price, convenience, product variety, emotional factors, warranty… Today, users can go to your competitors with just a few clicks, so your marketing should focus on those things that make you irreplaceable.
Your unique selling proposition may not work
For everyone, but the great thing about Christmas is that there are so many people interested in buying that you can focus on what makes your company or products special.
To focus, I recommend that you start
By reviewing your buyer personas , that is, the profile of your ideal clients (and if you haven’t created one yet, it’s time to get to work!).
A buyer persona helps us to easily identify what the people who buy our products and services are like and where to find them , as well as the challenges and needs they need to solve. The more detailed it is, the more it will help us identify very specific needs that we can solve through our marketing.
Once you’ve got your unique
Selling proposition down, you’ll need to figure Recent Mobile Phone Number Database how to fit it into your SEM campaigns. What searches would a user who needs exactly that search do? How can you reflect this in your ad copy?
You may want to create a
Separate ad group or campaign to focus even more on a specific selling point… Ultimately, you need to revisit the structure and setup of your campaigns with what makes you unique in mind.
New Call-to-action
2) Personalize your messages
The sheer scale of holiday shopping helps us create highly targeted marketing , but it also makes it difficult to stand out from the crowd of competitors.
