Open-mindedness is one of the most important qualities for employees in corporate communications. Nevertheless, many of them are very skeptical about new technologies such as automation and artificial intelligence. This is often the case in medium-sized companies with a B2B industry needs focus. However, cheering every technology trend would be just as wrong as categorically rejecting it from the outset. It is much more important to carefully examine the new possibilities. If you don’t want to miss out on technological progress, you have to deal with the possibilities. B2B companies – including medium-sized companies – should overcome their reservations, but also define their own limits.
Save time wisely in B2B industry needs communication
Artificial intelligence is already changing the whatsapp data way we work in communication: Digital, voice-controlled assistants help us get relevant information faster, order things, or even edit photos and graphics. There are functions such as text-to-speech or speech-to-text, translations of texts and even conversations, automated image recognition or automated text creation. Automating recurring processes saves a lot of time and improves the throughput and outcome of corporate communications enormously.
Gaining new insights for communication
Artificial intelligence can not only save time, but also provide completely new insights. By analyzing behavior, for example in social media, but also calls and conversations, evaluating and interpreting facial expressions or body signals such as heart and free internet marketing webinars and conferences for september 2020 breathing rate, algorithms can not only find out what a person wants at a certain moment . B2B industry needs they can also recognize how they are feeling at that moment or how they tick in general. With this knowledge, not only the specific approach can be changed . B2B industry needs but also the specific range of offers, right down to the individual price. And even when we are dealing with purchasing departments in B2B communication, there are ultimately always people there.
If you don’t deal with AI, it will cost you your job
Austrian management scientist Fredmund Malik says he doesn’t know a single successful manager who hasn’t adapted his work methodology several times over the course of his life.
This is precisely the opportunity that artificial intelligence opens up. AI can perform highly specialized, repetitive tasks – much faster and better than humans.
The creative field is no exception. Automation and artificial intelligence offer new career opportunities for those who get involved.
After all, who in corporate communications doesn’t complain that they no longer have enough time to develop a good strategy or meaningful messaging? What artificial intelligence cannot do today or tomorrow, however, is replace a communications job with a wide range of tasks. In the medium term, however, in addition to the traditional people-oriented china business directory employees, there will also be significantly more fact-oriented people in communications departments who are better at analyzing data and dealing with new, data-driven technologies.