B2b webinar content The new enhancements enable teams to better leverage TechTarget’s proprietary data on prospect intent across the market and extend the power of unique audiences to additional use cases.
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology intent data and services, today announced major enhancements to help sales, marketing and RevOps teams leverage proprietary Prospect-Level Intent™ data.
With this latest release b2b webinar content
Its Priority Engine™ platform, TechTarget delivers new rcs database insights and data workflows for greater productivity and ROI. The release includes standard and custom changes to the Salesforce CRM integration that enable tech companies to significantly accelerate opportunities through the pipeline and move more opportunities up the pipeline.
Designed to unlock the power
More marketers, this release provides greater access to how lawyers can attract clients through youtube TechTarget’s tech buyer audiences. In France, LeMagIT audiences power thousands of unique, real-world intent signals each month.
TechTarget’s analytics show that lead-level intent
Critical to accelerating marketing and sales performance. Email nurture campaigns that leverage active buyers and prospects’ interests typically result in asia phone number significantly higher CTRs than cold outreach campaigns. Similarly, when salespeople reach out to active prospects who demonstrate intent, they achieve significantly higher call conversion rates. The impact on sales productivity and marketing ROI is remarkable. According to a recent TechTarget study of 92,600 accounts and 368,000 opportunities, TechTarget-influenced opportunities closed or won 35% faster than non-Influenced opportunities.
“Priority Engine provides our customers
With deep insights into these interactions between purchasing teams and the buyer’s journey so they b2b webinar content can better capitalize on the real demand that is emerging in their markets. This release puts this exclusive data from all B2B IT news sites – including LeMagIT – directly into the hands of a greater number of users in IT Marketing departments and allows them to more easily generate a critical impact on the development of their businesses.” Explains David Castaneira, Country Manager of TechTarget for France.
Highlights of the new version include:
New user interface and navigation: Track changes within accounts faster and leverage detailed intent insights, such as engaging new buying team members, competitor research by named prospects and customers, or accessing late-stage decision-making content for accounts.
Detailed Account Journey Visualization: These new Account Journeys increase sales rep efficiency by showcasing key demand-related activities occurring in each account, both in customer systems and across the TechTarget network, so they b2b webinar content can prioritize and personalize more effectively.
Simplified user management and administration:
Access to target account lists and territories has been simplified, as has administration of user and session licenses. efficient onboarding and change management.
TechTarget, the leading provider of prospect-level intent data for technology companies, has received numerous accolades in 2023. It was recently named a Leader in The Forrester Wave, B2B Intent Data Providers, Q2 2023.