company’s Digital Marketing strategy Analyzing the results of a Digital Marketing strategy is essential to know whether or not it is working.
The first step towards this analysis must be taken during the planning phase, with the definition of objectives.
It is important to know where you want to go in order to draw up a good marketing plan and, consequently, be able to measure and generate results.
Even during the planning phase, it is important that a professional is designated as responsible for the task of collecting and recording the results.
When analyzing the results, he must be 100% aware of all the metrics and even able to assist in the analysis, as he is more familiar with those numbers.
Once the objectives have been defined, we move on to defining the KPIs and metrics.
Difference between metric and KPI
At this point, it is important to be aware of the difference between metrics and KPIs.
Key Performance Indicators israel phone number list are the parameters that will be analyzed to assess the results of the Digital Marketing strategy.
Metrics are, in fact, the numbers related to these indicators.
In both cases, the analyses are directly linked to the objective of your Digital Marketing strategy.
For example: if your goal is, the lead conversion rate is an important KPI for your analysis.
It is important to define metrics and KPIs well and work with a reduced number.
Furthermore, isolated numbers can compromise the analysis. Therefore, the ideal is to use a sample of, on average, three months.
<p><p>This way, it is possible to compare current results with previous ones and check the progress (or not) of these metrics.
ROI or Return on Investment
Regardless of your Digital Marketing strategy, ROI analysis is essential.
ROI is an acronym for the English term Return On Investment , or return on investment.
It is through ROI that we evaluate whether the investment made was worthwhile. In other words, we analyze when the company made a profit from a given investment.
ROI is calculated using the following equation:
The calculation can be used individually for ea
ch action
or for the strategy as a whole.
WSI Innova – Digital Marketing Agency in Campinas
Since results analysis is so chine directory important for a company’s Digital Marketing strategy, it is essential that it is carried out by qualified professionals.
WSI Innova is a Digital Marketing agency located in Vinhedo, metropolitan region of Campinas.