After tackling the vocabulary of SEO, after trashing its little social media buddies, after wallowing in the self-celebration of a content marketing dictionary, this new episode of digital marketing for dummies will talk to us about tenderness, love… and SEA.
Because behind the austere facades of CTR and CPC, PLA and RTB, there are digital advertising specialists with a little heart that beats. So, do you speak SEA?
Adblock
The best friend of the 21st century Internet user… And one of the worst enemies of the SEA specialist. A free extension available on most browsers telegram data and which allows – theoretically in any case – to eliminate all advertising pollution, Adblock has signed the death warrant of mass display by becoming democratized. The opportunity to move instead towards good content marketing?
The opinion of the guy who (un)blocks: To get away from the visceral love/hate relationship that we all have with Adblock, you can also read this excellent article on UpbyWeb ‘s Adblock Friendly . No more hellish split personality.
So this is what we call an (ad)block.
AdSense and AdWords
Supply ( AdSense ) and demand ( Adwords ), the two breasts of the Google cash cow when it is no longer a search engine to become an advertising agency. The first allows its user to “sell” traffic by publishing content on its site and by including the AdSense code that Google’s philanthropists kindly provided. While the second allows you to “buy” traffic by displaying your ad either on Google (the famous sponsored links) or on its network of display partners.
The young padawan’s opinion: we have le parisien offers an animat map never managed to determine which of the two was on the dark side of the Force. Maybe both, on reflection. The fact remains that if Google still makes a little money in the process, you too can do quite well provided you follow our advice and why not use the SEMrush Advertising Toolkit . And listen to Yoda’s “Seaguls” again, because you will never get tired of it. Never, do you hear me?
Affiliation
If we dig a little deeper, we can find in the first Tupperware meetings the official ancestor of the concept of affiliation , before it was codified in 1996 by Amazon. Since Jeff came along, affiliation simply consists of a merchant site paying a usa b2b list commission to another website that generates traffic for it. Tupperware was still more fun.
The opinion of the guy who likes plastic stuff: today, all e-commerce sites without exception have an affiliate program. Even SEMrush offers a commission through the BeRush program , did you know that?