Marketing is changing faster than ever. Those of you who aim to become T-shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads may provide some short-term results, but marketing strategies can’t rely on that. For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all, marketing activities thrive on iterations. And the more time you put into something, the better you become at it.
That’s why in
This collection of digital marketing trends, we’ve focused on eight trends that aren’t just industry fads but general directions that marketing is heading executive email list toward in 2022 and beyond. In this article, we’ll talk about the following: Google believes in optimizing for humans, not algorithms. In fact, some of Google’s sophisticated machine learning algorithms like BERT or MUM are introduced to make the search engine “more human.” That is, the search engine should understand information as well as humans. There are many recognized trends in SEO, but search intent is and will probably remain king. After all, it’s the core of Google’s business.
What to do about it
Design and optimize content with search intent in mind. This comes down to looking at the search result pages for a particular query and identifying the three USA B2B List Cs of search intent: Content type – What is the overall type of content? Is it a blog post, product page, or video? For instance, this very article is a blog post. Digital Marketing Content format – Some common formats include how-to guides, list posts, reviews, comparisons, etc. The article you’re reading right now is a list post. Content angle – The unique selling point of the content piece. For example, “best,” “cheapest,” and “freshness.”
Can you guess what the angle of this article is? Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. If people truly like your product, they will start expressing it. You can potentially affect the velocity and scale of that process through some marketing tactics.