How to set up digital prospecting to generate sales?
Companies that use digital prospecting see their sales performance increase by 24% thanks to the use of digital tools such as CRM 1 . 96% of prospects carry out their own research before speaking with a salesperson 2 . This figure highlights the importance of an optimized digital presence: strategic online visibility, online purchasing journey, customer relationship management, analysis and measurement tools.
The key steps to successful digital prospecting
It is essential to structure your gambling database approach in order to develop an effective digital prospecting strategy .
Identify, understand your target audience
Creating precise buyer personas allows you to better understand the needs, purchasing habits, and preferred communication channels of your potential customers . An in-depth analysis of your current targets (age, location, interests) is essential.
Choosing the right digital channels for your prospects
Channel selection should align 5 choose and implement tactics to reach your goals with your target audience’s habits. For example, 91% of decision-makers use LinkedIn as their primary source of information 3 . 80% of customers prefer to communicate via email instead of cold calling 4 .
Define objectives and performance indicators
65% of sales departments anticipate a transition to a 100% data-driven model by 2026 5. Defining SMART (Specific, Measurable, Achievable, Realistic and Time-bound) objectives allows you to set clear goals, but also to accurately measure performance using the data collected.
The essential tools for effective digital prospecting
More than 70% of companies taiwan lists are equipped with a customer relationship management solution 6 .
Prospecting Automation: The Best Platforms
Automation saves sales professionals up to two hours per day. AI tools increase productivity by 81% through the reduction of manual tasks 7 .
Using CRM for optimal monitoring
Salespeople using CRM exceed their annual targets by 24%. The main benefits identified are:
- Lead tracking (32%).
- Database management (25%).
- Customer loyalty (24%) 9 .
The importance of data analysis
Data analytics helps generate qualified leads more efficiently. Businesses experience a 50% increase in leads through the use of AI-based analytics tools 10 .
Digital prospecting techniques to engage your prospects
For 77% of salespeople, modernizing sales techniques is necessary to meet current market expectations 11 .
Inbound marketing: attract qualified prospects, then convert them
93% of brands using inbound marketing see an improvement in their conversion rate 12 . It attracts prospects naturally thanks to relevant content.