Post-pandemic logistical tensions, war, inflation, economic slowdown… there are many vectors of uncertainty at the start of 2023 and we wanted to assess their impact on the IT projects of companies in France and Europe.
Better understand these major trends
key Email marketing information for marketing teams – we surveyed MagIT readers in France and beyond, all members of the TechTarget student database network worldwide, with the aim of understanding the nature of the projects that will be undertaken over the next 18 months in a context of growth and new pressure on the expected ROI of IT.
One certainty: the emerging movements
Integrate technologies as a competitiveness of google ads campaigns for drain cleaning companies lever and primarily concern IT departments in all sectors. Indeed, investments are maintained despite all the uncertainties mentioned above!
Check out our webinar IT Priorities 2023
IT spending is still strong with almost one in two organizations planning to grow their budget. Some companies are more sensitive to the economic asia phone number situation but only 10% are planning restrictions (+3 points vs 2022). All organizations are looking to maximize their budget and plan to consolidate and automate with a focus on ROI and technology efficiency.
So what lessons can we learn from our investigation?
Already 44% of organizations define Email marketing themselves as “cloud-first” in Europe (+6 points over a year). It is worth noting a form of French skepticism with only 31% of companies considering the cloud as a priority in France where on-premises are still difficult to avoid.
Security concerns everyone and every floor. Already a top priority last year, security is gaining momentum. 57% of organizations believe it is even more important in 2023!
On the use case side data dominates
Data Management and Data Governance are leading investment projections, driven in particular by the rapid increase in data volumes which is driving investments ranging from data platforms to backup and security. Organizations must also prepare for compliance and governance challenges (including the European AI law).
Automation and AI are also among the winning
Email marketing segments in 2023. They primarily concern IS optimization and are all the more necessary for the management of highly distributed infrastructures and changing environments.
In the same vein, let us note the strong comeback of DevOps. cloud platforms and distributed environments. An objective that is becoming critical.
Down from last year but still at
A high level Email marketing in the projects envisaged, the tools allowing hybrid work organizations are doing well. 87% of EMEA organizations are investing in “the future of work” – more than anywhere else in the world!