In practice, we have repeatedly encountered situations where clients uploaded to the service “a self-collected database of the most lively, active and interested subscribers.” And after the very first mailing, they received a large percentage of non-existent addresses, complaints about spam, blocking and a ruined sender’s reputation.
No, the subscriber base was not purchased. This option is not even considered.
– Yes, it is indeed a self-collected email address base with Double Opt-in.
Where do so many dead souls come from in the living database?
Almost all companies, online stores, marketers collect email addresses from customers, clients, participants in promotions, etc. In most shop cases, such addresses are immediately actively used in mailings. But some companies, for some reason, simply save them and do not do any work.
These addresses can accumulate for months and even years. At one point, the keepers of the sacred list of “live and real clients” realize that it can be monetized. By hook or by crook, this base is loaded into the mailing service. As a result, we get a ban, a ruined reputation, and the nerves of the email marketer and the mailer’s technical support are killed.
Why does this happen?
The culprit of all your troubles is an outdated client base. Some subscribers who were on this list several months or even years ago have managed to forget about you. Someone has stopped using their mailbox. Some entered a corporate email when how to select all in google photos from a pc or mobile device registering, but have managed to change jobs.
There are many reasons why people stop using their mailboxes. According to statistics, more than 20% of living and active subscribers die each year. And if you don’t replenish them with fresh ones, after a while your customer base will start to hurt. Now imagine how many dead bodies there will be on the list that hasn’t been used for a year or more.
The Curse of the Old Base
The spam policy of any mailing service prohibits sending letters to old databases. In Estismail these points look like this:
4.4. It is prohibited to send letters to subscribers with whom there has been no interaction for more than three months.
4.5. It is prohibited to send letters to subscribers who have not opened letters from the author for 3 months.
And this is not a whim of mailing services.
After sending even one email campaign to your old database, mail providers can block not only you, but also all your neighbors by IP. You will uae phone number harm not only yourself, but also the mailing service, as well as its other users.
Because thanks to the old database, almost all the “useful” indicators will fall – deliverability, openability, clickability, etc. Accordingly, the “harmful” ones will grow – the number of delivery errors, spam complaints, unsubscribes and spam traps. The mailing service will block your account, and mail providers will add you to their blacklist.