Instagram currently has over 1 billion users Eshop and and is a top advertising medium for any e-shop. Just consider that a large portion of these users visit Instagram looking for products to buy online.
What you practically need is a proper mar job function email listketing strategy that will make the most of all the digital tools that Instagram offers in an online store.
#1 – Build an online community
It is very important to build a relationshipEshop and of trust and interaction with your audience on Instagram.
Just because you want to promote an e-shop and its products doesn’t mean you have to be impersonal or treat your presence on this social media platform as commercial.
Take some quality time to listen to your audience. Communicate with them and help them with any questions or problems they may be facing.
Upload content that is original, engaging, and useful to your audience.
Interact with your audience by responding to messages, comments, and exchanging likes. Try to gain their trust and at the same time convince them of your credibility.
#2 – Create content that sells
Your Instagram posts should, however, be how b2b companies benefit from google’s data studio aimed at selling.
Capture users’ attention by investing in creatively appealing graphics and text. Convince them that your products stand out and that they are worth seeking out more information on your e-shop and making a purchase.
Just consider that the average Instagram user sees b2b sale lead hundreds – if not thousands – of products in their feed every day, and what you need is a post that will make a difference and attract interest.
Tag the products your post refers to each time, and invest in videos.
It is a fact that videos have a greater impact and you can see an immediate – and big – difference in your e-shop sales by investing in the production of original and engaging videos for Instagram.