Evolution of the display of Acronym for Return On Investment, ROI measures the rate of return of an advertising campaign in that it is determined by the ratio between the money invested and the money spent. If you are someone creative, who likes innovation and pretty things… Forget SEA right away, because your boss will swear by ROI. And we have made it prettier and less dry, as a concept.
The prince’s opinion: If ROI is quite easy to calculate in the context of a classic advertising campaign (revenue earned – campaign cost / campaign cost), it can be a little more subtle in SEA, for example in the context of an Adword db to data campaign. Fortunately, when it comes to subtlety, Stratenet is the king of ROI.
RTB KING Evolution of the display of
Acronym for Real Time Bidding (“real-time bidding” in Jeff Bezos’ language), RTB is the SEA version of Matrix, with the advertising agency playing the role of the little blue pill. In fact, an Internet user will consult a web page, the advertising space it contains is sold at auction, won by the advertiser who has offered the best price and will see his ad proposed to the Internet user. All in less than 120 milliseconds. Matrix, we tell you.
Agent Smith’s opinion:
It’s not because RTB has a science fiction feel that it’s attracting more and more advertisers, but rather because it’s less about the advertiser buying space than it is about predetermined Internet user profiles, with all that implies in terms of effective targeting and conversion rates. Blue Marketing paints a more complete picture of RTB, if you feel ready to take the red pill. Or the blue pill? Oh well, I can’t remember.
SEA
Acronym for Search Engine Advertising, it is the there are several tools for this nickname for paid referencing. It is notably the service offered by Google Ads (formerly Google Adwords) which allows the SEA specialist to place paid links in the SERPs, for the payment of a CPC. Real advertising, in other words.
The opinion of the guy who has a bit of money in front of him: be careful, a poorly managed SEA campaign can cost you relatively dearly, as Baptiste Moisan explains on our blog . Fortunately, the SEA specialist will be able to count on the presence of the SEMrush Advertising Toolkit to not lose control.
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That’s it for this time! We may have usa b2b list forgotten (more or less voluntarily) a few words in this wacky SEA dictionary, don’t hesitate to let us know in the comments. And to go further, the SEO, SMM and Content Marketing dictionaries are already available.