General trends in digital marketing When we talk about auctions , we immediately have in mind the image of a grumpy auctioneer who announces an exorbitant price for a pendulum clock that belonged to the Empress of Austria.
Preferred ad size General trends in digital marketing among Google Display Network advertisers
The opinion of the man with the glasses in the overseas data back right: the principle of auctions on Google Adwords is still a little misunderstood, fortunately Empirik offers this kind of beautiful infographics so that we can see a little more clearly. Moreover, Adwords is not the only one to use this auction system, since this is also how Facebook Ads works.
It’s clear, right? Thanks Empirik! Impression
In addition to a reproduction process and the effect that a cause produces on a person, the impression also designates in marketing there are several tools for this the display of an advertisement on a website. When a SEA specialist talks to you about the number of impressions, he is not talking about this feeling he has that he may have had a ticket with the sales manager, but rather about the number of views that an advertisement has obtained on a given website.
The sales manager’s opinion: More than the number of impressions, it is the CTR (the ratio between the number of views and the number of clicks) that will serve as the ultimate marker for the success of a campaign. However, the more impressions you have and the higher your CTR, the more sales you will make and the more justified the impression that the sales manager likes you will be.
Negative
A permanent state of mind for the SEA specialist (at least according to his SEO colleague, who is forced to show a lot of optimism if he doesn’t usa b2b list want to go crazy), the negative word is also, joking aside, associated with keywords.