The fact is that the era of producing ultra-long-form 10,000-word pieces of content that dive into every conceivable facet of a topic is now phone number list coming to a close. In the age of BERT, retailers should seek to generate content that achieves several things simultaneously:
It is worth noting that this is not a call to do away with long-form content.
This type of content is still critical as it will contain tons of keywords, semantic variants and the like that tell o a search and its intent.
Instead, it is a call to utilize
skyscraper technique to its fullest to provide answers and information. However, to successfully speak to the intent of a search and implement the correct keywords and phrases, retailers must understand how to match up terms why should your company have a brand book? to their ultimate intention.
How to Optimize for Intention
When it comes to optimizing ecommerce alb directory pages for user intent, there are three main steps that merchants must carry out, including: