If you know even a little about search engine optimization, you’ve probably heard of On-page SEO .
Whether you want to create a website or optimize an existing one, in this guide I will explain what On Page ( On site ) SEO optimization is and what are the aspects that you absolutely must take into consideration in order to excel on Google .
On Page and Guide to Optimizing Off Page SEO
Before going into the article, it is necessary country wise email marketing list to briefly mention the difference between SEO On Page and Off Page . As I had already explained in my introductory page to SEO (Search Engine Optimization), there is a distinction in approach between the two strategies/terminologies.
- On Page SEO , also known as On Site SEO , is the essential starting point for optimizing a website for search engines and includes all the activities that are carried out on the site. These include: improving site speed, architecture, URL, content, etc.
- Off Page SEO includes all those actions aimed at improving the ranking of a site in Google’s SERPs through external activities such as link building , digital PR , etc. (The ranking is the classification of the results that Google presents on its pages, based on certain search queries, ordered by relevance and pertinence according to its algorithm)
A clarification : in most cases the there are several tools for this terminology On Site and On Page is used as a synonym. Even if I will not make any distinctions in the article, I personally prefer to associate the concept of On Site with the more technical aspects that affect the website in general (code cleaning, site structure, URL etc. etc.). I associate the term On page more with the optimization of the single page from the point of view of content,
How to Perform On Page SEO Optimization of a Website
From this point on I will list all the fundamental aspects to best optimize the site for search engines and consequently have a solid base to start
A good Keyword Research is the necessary global seo work starting point to understand how users search for services and products related to your business.
As already explained in my tutorial on keyword research , an in-depth study allows you to outline the themes that your site must deal with in terms of structure and content. From the keywords , search volumes and competition in SERP you can understand which words are more relevant than others and which to use and replicate within the menu, in specific pages of the site or in blog articles.
Therefore, associating a specific theme Guide to Optimizing to each individual page helps you position a specific content for one or more search queries .